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When we think of media, we probably are generally thinking of the obvious media types like television shows, movies or magazines. But we might overlook one type of media that seeps into pretty much everything we do: advertising. I’d venture to say that advertising — and product or company slogans specifically — are just as much a part of our cultural consciousness as any other type of media.
Companies spend huge amounts of money and time on finding just the right set of words that represent their product in a clever, catchy way, so that their slogan will pop into our heads at just the right moment.
The Catchphrase 